David DiSalvo wrote a personal and cautionary tale about Kodak yesterday in Forbes. It should serve as an important reminder that even the greatest companies, the ones that seem impervious and iconic, can slide into irrelevance.
Kodak means 'film'. But who needs that anymore? But it also means 'memories.' And who doesn't need those?
I'm sure much has been written about Kodak's tumble from icon to has-been, but DiSalvo's quick read is worth your attention, especially now as Kodak sits on the edge of bankruptcy. Still, I can't help but wonder if Kodak's magical brand can rise again. Facebook is trying to make the past sexy & accessible with Timeline. That seems like Kodak's territory to me. What would a Kodak Facebook app look like?