Free, legal music on the web looked like a defunct business model just a few months ago. Now it seems to be going through a revival phase.
Spotify landed on Plymouth Rock. MOG is pushing forward with a free (ad-supported, you-must-share) version. Rdio is opening the door to longer trials. Is all of this in anticipation of Facebook's mighty music move to add all the world's songs to its stream?
I think Facebook's move could unlock demand for unlimited music subscriptions the way the iPod unlocked the 99 cent digital single for iTunes and the iPhone lit Pandora's fuse? I think it just might. If Facebook can nail track ID and manage not to overwhelm users with waves of new music from their friends then we finally might be at the point where this business model tips. It makes sense right? All (well, ok "most"... at least "a lot") of the world's music on-demand for 10 bucks a month?
This is going to be interesting. WDYT?