e) Dump $10B a year into making a search engine. Insane, I know, but if Google is going make a free mobile OS to f#$k with Apple, Apple should launch an advertising-free search engine to f@#$k with Google. Take a flier.
[this is good] Jason Calacanis says Apple should use some of its $70B cash horde and take the fight to Google. I love it.
Ad-free search for everyone or just MAC/iOS users?