It is because culture matters. Companies with a strong culture inevitably find it easier to recruit like-minded employees. What's more, a strong culture dramatically decreases attrition. Companies with a shared purpose are more efficient -- they work well together in pursuit of a common goal. Employees can appreciate their company's priorities and focus on the stuff that matters. And, at the end of the day, fun and games matters.
David Hornik weighs in on the importance of company culture on VentureBlog. It's a good, quick read pulled directly from his experience at the SAY All-hands and Splunk user conference. I couldn't agree more: culture counts. And it counts for a lot.